Weekly Google clicksReal
184 → 394MatchyMatch UK15 Sep to 12 Oct 2026Results · Case study
MatchyMatch: one article brought a new therapist to the platform in 9 days.
MatchyMatch is a UK online therapy platform that matches clients with qualified therapists. It is a partner business, and we run its content, AI visibility and Google Ads with our own tools. The search figures below come from Google Search Console.
MatchyMatch UKReal
9 daysfrom one MatchyMatch article to a new therapist joining, without ad spend
41,935UK Google impressions in 28 days
1,014UK clicks from Google in 28 days
2xweekly clicks from Google over four weeks (184 to 394)
9 daysfrom one article to a new therapist joining, without ad spend
Source: Google Search Console for matchymatch.co.uk, United Kingdom, 15 Sep to 12 Oct 2026.
What we did
1
Found the questions
Vizi, our AI visibility tool, revealed what people in the UK ask AI assistants and Google about therapy, and where MatchyMatch was missing from the answers.
2
Wrote the answers
Dexi wrote and published articles in MatchyMatch's voice that answered exactly those questions. One of them compared UK therapy platforms: AI search picked it up before Google ranked it, and a therapist who found it signed up 9 days after it went live.
3
Launched the ads
We launched MatchyMatch's Google Ads in October and trace every sign-up back to the click that brought it. MatchyMatch's team sees the same numbers we do.
Where it started · Pasul
The same plan, proven in Romania first.
We first built this approach for Pasul, a Romanian online therapy platform, and now run it in both countries.
115,997Google impressions in Romania in 28 days
4,599clicks from Google in Romania in 28 days
Source: Google Search Console for pasul.ro, Romania, 15 Sep to 12 Oct 2026.