Practical marketing, written by our experts.
Guides on AI visibility, content, ads and strategy for startups and small businesses.
5 Signs Your PPC Campaigns Are Wasting Budget
Five warning signs that your Google Ads account is leaking budget, and what to do about each one.
Positioning 101: How Startups Find Their Message
A practical framework for startup positioning. Five questions that define where you sit in the market, who you serve, and why buyers should pick you.
How Much Should a Startup Spend on Google Ads?
A practical guide to Google Ads budgets for startups: what you pay Google, what you pay for help, and when to scale.
How AI Content Actually Works (And Where It Falls Short)
A practical look at AI-assisted content creation: what it's good at, where it fails, and how we use Dexi and Vizi to write articles that AI search can find.
Agency vs In-House: Who Should Run Your Marketing?
An honest comparison of hiring an in-house marketer versus working with an agency, using our own public prices as the example.
5 Marketing Tasks You Should Automate Today
Stop doing manually what a workflow can do in seconds. Five high-impact marketing automations any startup can set up this week.