Industries
- B2B SaaS and software
- Therapy and wellness marketplaces
- Consumer apps and games
Industries
Your buyers changed how they choose. Your marketing should too.
Every industry chooses its suppliers differently. We start from how your buyers actually decide, then bring the right experts and tools to the problem.
B2B SaaS and softwareReal
1 in 2business software buyers now start their search in an AI chatbot, not Google.
G2, survey of 1,000+ B2B software buyers, Aug 2025B2B SaaS and software
The challenge
Software buyers now ask ChatGPT for a shortlist and verify it on review sites before they ever contact a vendor. If you are missing from that shortlist, you are missing from the deal.
How we help
We track how AI assistants rank you against competitors, publish the comparison and use-case content they draw on, and run search campaigns that capture buyers already in market.
What we run for youComing next for SaaS: monitoring of your presence on G2 and Capterra, and whether AI assistants cite those reviews.
The proof
1 in 2
business software buyers now start their search in an AI chatbot, not Google.
G2, survey of 1,000+ B2B software buyers, Aug 202547%
name ChatGPT as their favorite AI tool for it.
Same G2 surveyTherapy and wellness marketplaces
The challenge
A marketplace has to win on both sides at once: clients who need to trust the platform before they book, and therapists or coaches who need a reason to join. All of it has to comply with strict health advertising rules.
How we help
Articles that answer the questions clients ask, campaigns that recruit practitioners, and ad copy checked against health advertising rules. We use this exact approach to grow MatchyMatch, a UK online therapy platform, and Pasul in Romania.
What we run for youComing next for health: a checker that flags wording in ads and articles that breaks health advertising rules, before anything goes live.
The proof
9 days
from one article to a new therapist joining MatchyMatch, without ad spend.
MatchyMatch, our partner platform in the UK£1.02
average cost per click for UK mental health search ads. Clients are affordable to reach, provided the ads comply.
Medico Digital UK benchmarks, Dec 2024 to Nov 2025Consumer apps and games
The challenge
More people now ask an AI assistant which app to download, and every campaign needs fresh ad creative faster than a small team can produce it.
How we help
We track how AI assistants recommend apps in your category, produce social creative at the pace campaigns demand, and benchmark you against competitors. Our team has years of experience marketing games and consumer apps.
What we run for youBuilding an app or game? Talk to us. We are developing our app marketing tools together with teams like yours.
The proof
34%
of US adults used an AI assistant before their latest app download.
AppTweak, survey of 1,000 US adults, Aug 20261 in 10
first heard about the app they downloaded from an AI assistant.
Same AppTweak surveyNot on this list? Talk to us.
Tell us how your buyers choose, and we will tell you candidly whether our experts and tools are the right fit.