Free tool

Is your Google Ads budget working?

Connect your account and get a health score and your top 3 issues in about 2 minutes. Free, and we change nothing.

Connect your Google Ads account

Google's sign-in asks for full access, because Google Ads has no read-only option for apps. We only run reports: we never change your campaigns, bids or settings, and we give the access back as soon as your audit is done.

Your results show here and land in your inbox. No mailing list. Privacy policy.

Your data is analyzed in real-time and never stored. You can revoke access anytime from your Google account settings.

Free. We email you a copy of the audit.

Questions about the Google Ads audit

Is it safe to connect my Google Ads account?

Google offers only one permission for Google Ads, so the sign-in screen asks for full access. We use it to run reports only: we never change your campaigns, bids or settings, we don't store your login, and we give the access back as soon as your audit is done. You can also remove it any time in your Google account settings.

What does the health score measure?

Five components: wasted spend (search terms, placements), campaign structure (ad groups, targeting), quality signals (Quality Score, CTR), conversion setup (tracking, attribution), and optimization coverage (bid strategies, extensions).

What happens after I see my score?

You get your score and top 3 issues for free. Want the full breakdown with specific fixes? Book a call and we'll walk through it together, or start with the €1,500 marketing audit.

How often should I audit my Google Ads?

Monthly at minimum. Ad performance decays as competitors change bids, audiences shift, and ad fatigue sets in. The best advertisers audit weekly. In our paid ads service, Pilo shows your spend and results every day.