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Build Campaign Tracking Links in Seconds
Generate UTM-tagged URLs for Google Analytics. Pick your source, medium, and campaign - get a trackable link instantly.
Where the traffic comes from
How the traffic gets to you
Your campaign or promotion name
Paid keyword or targeting
A/B test variant or ad type
Fill in the required fields to generate your tracking URL.
FAQ
UTM Link Builder - Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags you add to URLs so Google Analytics can track where your traffic comes from. For example, utm_source=linkedin tells GA4 that click came from LinkedIn. Without UTMs, all your social and email traffic shows up as 'direct' - making it impossible to know what's working.
Which UTM parameters should I use?
Always use utm_source (where: google, linkedin, newsletter), utm_medium (how: cpc, social, email), and utm_campaign (why: spring-sale, product-launch). utm_term and utm_content are optional - use them for A/B testing ad variations or keywords.
Do UTM parameters affect SEO?
No. Google ignores UTM parameters for ranking purposes. They only affect how traffic is categorized in Google Analytics. However, avoid using UTMs on internal links - that creates self-referral issues in GA4.
How do I see UTM data in Google Analytics?
In GA4, go to Reports → Acquisition → Traffic Acquisition. You'll see your traffic broken down by source, medium, and campaign. For campaign-level detail, use the Campaigns report under Acquisition.
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